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About Us

Equiboodle was created by Victoria Bodey in 2010 as she was passionate about both sales and horses, and it was a lifelong desire to create a beautiful and friendly store for the local community to enjoy.


Equiboodle grew and grew and in the last few years has moved into a brand new big store and warehouse, better able to meet the busy demands of the websites and provide fantastic wheelchair and pram friendly shopping within the store.
As Equiboodle continued to grow and be loved by so many, Victoria made the step into creating Equiboodle clothing and products, which was an instant success and today our clothing is now worn all around the world within and outside of the equestrian community with the slogan that it is ‘clothing you can’t wait to get into’!

Equiboodle remains a friendly; family owned and run business.  We are based in Cirencester in the heart of the beautiful Cotswolds, well known for its love of horses with Gatcombe and Badminton on our doorstep.

We live and breathe the products we sell, and virtually all our team use our products every day, whether it's wearing the latest clothing or using the newest products on our horses. That way we can, and do give our honest appraisal of everything we sell, if we wouldn’t use it, we wouldn’t expect our customers to.
Our mission is to seek out and offer the very best quality ranges in equestrian equipment, clothing, footwear, safety equipment and accessories to suit every budget from the professional rider to the happy hacker. By continuously price checking our products we hope to provide you with the confidence that way when you buy from us, you will not only receive the best possible customer service but also the best price.

All our stock shows 'live' availability on this website; with updates every few minutes, so you will know immediately that we have your product and that it will be on its way to you soon, our aim is to dispatch  within 1 business hour. 
Our helpful, friendly and experienced customer care staff are always delighted to answer any questions or query you may have; whether you prefer to contact us by phoning us on 0203 0061048, email [email protected], or live chat on our website, Facebook or Instagram

We are an online business with retail premises, so all of our products are available for you to look at, try on and purchase in store. 

We continually strive for perfection and embrace and adopt technological advances if we can see them contributing to even better service to you, our customer. We aim to set the highest standards in Equestrian online retailing and customer service.

Don't forget to tag us in your Equiboodle products using #equiboodle or #equiboodlemademedoit, and let us support you !